Can the growing use of first-party data in mobile app advertising result in more effective, privacy-preserving ads? Are app store policies (around fingerprinting and the use of deterministic IDs) more relevant than specific data protection laws and enforcement actions? Can AI take contextual information to the next level? Will LLMs result in collecting less data in order to anticipate customer journeys?
Zino Rost van Tonningen is the CEO of TyrAds, a cutting-edge adtech company revolutionizing mobile app marketing with privacy-first programmatic solutions. With over a decade of experience in growth and product strategy for fast-moving brands, Zino combines creative agility with strategic rigor to help startups and established app publishers scale effectively in today’s cookieless ecosystem.
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