Tejas Manohar: Data activation and composable CDPs in a privacy-first world

Tejas Manohar is the co-founder and co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, a leading Customer Data Platform (CDP) acquired by Twilio. 

The following topics have been covered in this interview:

• Current limitations of Customer Data Platforms (CDP) as a core building block of the marketing data stack

• The value of composable CDPs and Reverse ETL

• Privacy compliance challenges of CDPs and customer data integration as a whole

• Potential overlaps with Data Clean Rooms

References:

• Tejas Manohar on LinkedIn

• Traditional CDP vs. Composable CDP: What is the difference?

• Revenge of the silos: How privacy compliance is cutting the customer journey short (Sergio Maldonado)