Rie Aleksandra Walle: revisiting legitimate interest for marketing or analytics after KNLTB, privacy fundamentalism, and how the GDPR lost its sparkle

Has honour been restored to the Legitimate Interest legal basis after the CJEU Royal Dutch Tennis Association decision and subsequent EDPB Guidelines? Is the GDPR showing signs of rustiness? Has it instead become a new religion? 

Rie Aleksandra Walle brings over seventeen years of professional experience across both the private and public sectors, having worked at Kristiania University College, Ernst & Young, Nordic Innovation and the Norwegian Agency for Public Management and eGovernment. Rie is behind the DPO Hub, which helps busy DPOs by offering concise summaries and key practical takeaways from key CJEU rulings, EDPB documents and DPA decisions, as well as by putting together a community around it. She is also the host of the Grumpy GDPR podcast.

References:

• The Grumpy GDPR Podcast (NoTies Consulting)

• DPO Hub

• Rie Aleksandra Walle on LinkedIn

• Rie Aleksandra Walle on Bluesky

• KNLTB vs. Dutch DPA (CJEU decision)

• EDPB Guidelines 1/2024 on processing of personal data based on legitimate interest

• Guidelines on the technical scope of article 5.3 of the ePrivacy Directive

• Serious Privacy (Podcast): Comments on the KNLTB case and other updates 

• Peter Craddock: ePrivacy exceptions, advertising, analytics, the limits of consent and server-side processing (Masters of Privacy)

• Rie Aleksandra Walle: the DPO’s guide to better resources, constructive debates, and a happier life (Masters of Privacy)