In this live recording (January 14th 2026), we have conducted a comparative law exercise (US/EU) regarding ePrivacy compliance through Universal Opt-Out signals.
Alan Chapell is the President of Chapell & Associates, a law firm serving media and AdTech. He is outside counsel and CPO to several of the leading advertising and technology companies. He regularly publishes both The Chapell Report and The Monopoly Report.
References:
Alan Chapell: The many struggles of Google’s Privacy Sandbox, and how to deploy it in compliance with EU and US privacy laws (Masters of Privacy, May 2024)
Can the GPC standard eliminate consent banners in the EU? (Sebastian Zimmeck, Harshvardhan J. Pandit, Frederik Zuiderveen Borgesius, Cristiana Teixeira Santos, Konrad Kollnig, Robin Berjon)
The slippery slope of consent banners in preventing CIPA and VPPA claims: why effective Opt-Outs will prevail - also in the EU (Sergio Maldonado).
