Jonathan Mendez: making the most of first-party data in the age of AI

Jonathan Mendez has been a founder and leader in Adtech and Martech for two decades, with a focus on building first-party data products to optimize media performance. 

He is the founder and CEO at Neuralift AI, having prior to that been Chief Digital Officer at a major cruise line, and having also spent five years building composable CDPs (Customer Data Platform) for global retail brands and telcos. He was also the Founder and CEO of Yieldbot, which in 2016 was the fourth largest Digital Advertising Network. He was also the CSO at Offermatica, eventually acquired by Omniture, now part of Adobe. 

Jonathan’s blog has been active for 17 years and is a recognized source of insights into AdTech, MarTech or Media.

References:

• Jonathan Mendez (blog): Optimize & Prophesize

• Neuralift AI

• Jonathan Mendez on X

• Jonathan Mendez on LinkedIn

• Tejas Manohar (Hightouch): data activation and composable CDPs in a privacy-first world (Masters of Privacy)

• Nicola Newitt (Infosum): the legal case for Data Clean Rooms (Masters of Privacy)

• Matthias Eigenmann (Decentriq): Confidential Computing, contractual relationships and legal bases for Data Clean Rooms (Masters of Privacy)