Universal opt-out signals (like Global Privacy Control) have gained momentum on both sides of the Atlantic, with the EU recently endorsing them (Digital Omnibus) and CalPrivacy, Colorado, or Connecticut legally enforcing them, but they do not solve for consent opt-in requirements still applicable in many cases.
Meanwhile, privacy notices remain cryptic and challenging for anyone to read or understand. They pay little attention to an individual’s real preferences or needs and sit at the opposite side of agency or the often claimed “we care about your privacy”.
MyTerms is a brand new IEEE standard that could provide the missing link.
This episode is a repost of our recent interview with Iain Henderson, one of the creators of MyTerms, on the After The Magic podcast (co-hosted by Gam Dias and Sergio Maldonado).
Iain is a long term marketer and CRM professional who long since concluded that if the ‘customer side’ had equivalent relationship and data management tools then things would work a lot better. His day job is with JLINC (www.jlinc.com) as the architect for personal data solutions, and through that he is also part of the DataPal (www.datapal.me) team in the UK. He is also a Board member of Customer Commons, and has been a core member of the team developing IEEE 7012/ MyTerms.
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