Analysis

Consent or Pay in the EU: a timeline

From consent to coercion via contractual necessity and legitimate interest

Jul 29 •

Sergio Maldonado

How the Digital Content Directive will break the GDPR

Have we started to subject personal data to property rights?

Jul 29 •

Sergio Maldonado

Nobody was ready for the Privacy Sandbox, but deprecating cookie banners is long overdue

We probably need to help publishers escape the dictatorship of "vanity metrics".

Jul 29 •

Sergio Maldonado

Now it's all about the tuna

Protecting our content from LLMs will lead to a very different world

Jul 29 •

Sergio Maldonado

Please keep those cookies but, for heaven’s sake, deprecate consent banners

How we ended up with the worst of both worlds: intrusive trackers and unbearable banners.

Aug 13, 2024 •

Sergio Maldonado

Ethics in Ecommerce London 2023 (ECA)

Decoding data ethics to inspire concrete business decisions

May 21, 2023 •

Sergio Maldonado

ATS Madrid 2022: The future of AdTech is being written by those who were not there

Perspectives on the open market for digital advertising

May 15, 2022 •

Sergio Maldonado

Fraud, tech taxes, brand risk, and useless metrics

Can behavioral advertising be saved?

Jun 23, 2019 •

Sergio Maldonado

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