Newsroom Notes: Fall 2025

Further information and references.

Please find below references and notes for the latest edition of the Masters of Privacy Newsroom. As usual, grouped in five blocks: ePrivacy & regulatory updates; MarTech & AdTech; AI, Competition and Digital Markets; PETs, Zero-Party Data and Customer Centricity; Future of Media.

This content is for MoP Connect subscribers only. You will find a free audio version of this episode on the main podcast feed.

Recommended readings

• On September 23, Theodore Christakis (a former guest of this podcast), published an interesting analysis (and critique) of the manner in which Berlin’s Data Protection Agency had used the EU Digital Services Act enforcement tools to ask Apple and Google to take the DeepSeek mobile application down from their app stores because it thought that the AI platform was unlawfully transferring personal data to China. Article: From Transfers to Takedowns: Can Article 16 DSA Police GDPR Violations?

• This month, OpenRouter released its State of AI report analyzing over 100 trillion tokens of LLM interactions across two years. This shows where the real action is in Generative AI. Programming is taking 50% of all tokens, and Claude (Anthropic) dominates that space. Needless to say, Chinese models continue to rule the open weight world. Most interestingly (to me), most application builders seem to be hedging their bets across multiple models rather than committing to become “GPT wrappers” (via Elvis Saravia).